New Product Management Case Study Example | Topics and Well Written Essays - 2500 words

New Product Management - Case Study Exampleblackberry bush, other than repair mobile telephone function, simultaneously supports various additional functions like web surfing/browsing, internet based fax, text messaging and e-mailing.BlackBerry works on the wireless data networks of cellular phone service providers and an ordinary mobile phone user will be able to utilise its entire functions by simply buying and switching on it. Originally BlackBerry devices down monochrome displays but soon after successful launch of this model we fancy to market next models with color displays.In addition to Personal Digital Assistant (PDA) functions, BlackBerry has its own built in thumb-enabled keyboard for easy operation and use. Our BlackBerry is also able to send emails, messages and data to the users using other devices. It also has an ability to send and receive emails to and from computers of any user types. We have also added a track wheel to scroll and click while using. Our aim is tha t cell phone users should not depend on traditional mobile phone devices for communication. present tense BlackBerry model 950, uses Intel process 80386 and 16MB RAM in it. Technically BlackBerry offers multi task system that enables it to perform various functions as single function and doesnt via media on speed and quality. One can send digitally secure messages by using BlackBerry too.Up to our enthusiastic plans and expectations, this device will be very popular in all mobile phone users and specifically among business users. For this purpose we intend to do a complete concept and harvest testing plan2-0 Research objectivesObjective of research is as important as research itself is. Without a focused objective, no good findings can be expected from any type of research. Research objective is to have maximum feedback form selective and targeted customer groups so that enough breeding which may be call for for any modification would be available to us. Though product has gone through various in house and laboratory tests, but unless we have a solid view about consumers perception about bb we cannot proceed further. This research enabled us to improve the product before its test marketing. 3-0 What Information is needed Our research includes following questions and we vigilantly tried to find out the answers of these questions by applying Primary Research and conducting Focus Group Discussions Further points include collection of information about various issues (1)Should we offer BlackBerry as such or some changes are requiredIf no changes needed, which market is most likely the beaver appropriate market to target in the beginningShould we offer BlackBerry to all mobile users or only to the business users in the beginningWhat damage should be charged for this high end innovationIn which demographic markets we should focus in the beginning3-1 Our Research