Chance of Success for E-Commerce Essay Example | Topics and Well Written Essays - 3500 words

Chance of Success for E-Commerce - Essay ExampleAround the world, filmgraphy has become a ontogenesis interest among individuals. With the addition of phones with cameras in them, the number of pictures that an average person takes per day can be anyplace between 20 to 50 pictures. These amateur photographers also like to share their photos with opposites but do not withdraw much of a platform for this. The aim of eGallery.com is to give these individuals a chance to show their photographs and cling recognized among others for their brilliance. The object audience varies from is upcoming young artists to other keen amateur photographers who just have the desire to show their talent to the world. In short, people all around the world leave alone be able to phthisis this platform with registered usernames. The site will offer three different types of registrations, amateur accounts, raw material professional accounts and elite group professional accounts. By offering limited a ccess to the amateur accounts, we expect or so users to upgrade to one of the professional accounts to gain access to more user upload space and untrammeled uploads. The amateur account and basic professional accounts will also have restrictions on the sizes of the photographs uploaded. To counter these restrictions, the elite professional account will be restriction free with unlimited photograph sizes and storage space. Also, an added online photo editor application will be available only to the elite professional users. This will target individuals who are arouse in displaying their work or individuals who appreciate professional photography and are interested in buying photographs that appeal to them. Google, Bing and Facebook ads will be used to deliver the website name to the targeted people. The elements that the website will use to have an effective strategy for the website marketing are 4Ps i.e. price, promotion, place, and products. There will be very infrangible onlin e competition from websites that have already been present in the market for similar purposes such as deviantart.com. deviantart.com already focuses on providing its art products to the public by purchasing them online. (Wall Art at deviantART.com). To tackle our competition, the website of eGallery.com will grant an easy platform to use and also lead online photo editing applications. The website will also provide its basic professional and elite professional accounts with free of cost advertising of their photographs. A SWOT synopsis has been conducted to get a better perspective of the competition and to analyze the website and its competitor strategies. The SWOT analysis has been provided in this report. To operate our core processes, we would have the bank which would be dealing with all the online transactions of users and buyers. On the other hand, we would get a corporate account with box.net to counter the mass online storage of all the photos involved. box.net has been a loss leader in the field of providing professional online solutions to companies which require storage. (Simple Online Collaboration Online File Storage). These will be our primary both agents in the middle to help us operate our website once it is up and running. An investment of roughly $7000 will also be involved in the set-up of the website. This will also involve a payment of $ergocalciferol dollars every time the website needs to be updated to meet new requirements.